Thursday, July 22, 2010

3-D Audience Fatigue - Real or Imagined?

Before the massive success of Avatar, the idea of having the best and the biggest movies of the year released in 3-D sounded like something reminiscent of the 80s.  Since then 3-D has been saved for horror movies,and the occasional animated film.

These days, you'd have to be living under a rock to miss the trend. With the massive 3-D ticket sales of Avatar, Clash of the Titans,  Alice in Wonderland, How to Train Your Dragon, Toy Story 3, and Shrek Forever After, studios have been snatching up every property they could get their hands on and releasing them (or panning to) in 3-D. This means they can charge a few dollars more per 3-D ticket in a year when theater revenues are down across the board.

Part of the problem is that many of these films, such as Alice in Wonderland and Clash of the Titans, were not shot in 3-D, they went thorough a 3-D conversion after the fact.  These 3-D films are much less impressive visually, and often times the 3-D effects look thrown in (because it wasn't necessarily designed as a 3-D film).

It seems that audiences are feeling the 3-D fatigue as the opening weekend 3-D revenue percentages of recent 3-D films has plummeted to under 50% for Despicable Me.  3-D Conversions have likely hurt the trend.  It's also much more expensive to buy a 3-D movie ticket, then a regular movie ticket, and particularly for family films, that means 3+ tickets at an inflated cost.  Additionally, due to the technology of projecting the films, without a digital projector (which most theaters do not have) the films are often dimmer (much dimmer) which is detrimental to some of the darker films.

It isn't important how much 3-D technology has improved over the last twenty years when you consider the current state of the economy - there's always going to be better places to spend those extra dollars. What do you think?

Films Being Released in 3-D:


The Adventures of Tintin: Secret of the Unicorn (2011)
Alpha and Omega (2010)
Alvin and the Chipmunks: Chip-Wrecked (2011)
Amphibious 3D (2010)
The Cabin in the Woods (2011)
Captain America (2011)
Cars 2 (2011)
Cats & Dogs: The Revenge of Kitty Galore (2010)
The Chronicles of Narnia: The Voyage of the Dawn Treader (2010)
Contagion (2011)
Drive Angry (2011)
Frankenweenie (2011)
Gnomeo and Juliet (2011)
Green Lantern (2011)
The Green Hornet (2011)
Gulliver's Travels (2010)
Happy Feet 2 (2011)
Harry Potter and the Deathly Hallows (2010/2011)
Hugo Cabret (2011)
Jackass 3D (2010)
Judge Dredd (2012)
Kung Fu Panda 2: The Kaboom of Doom (2011)
Legend of the Guardians: The Owls of Ga'Hoole (2010)
Mad Max: Fury Road (2012)
Mars Needs Moms! (2011)
MegaMind (2010)
Men in Black III (2012)
My Soul to Take (2010)
One Way Trip (2011)
Piranha 3-D (2010)
Pirates of the Caribbean: On Stranger Tides (2011)
The Power of the Dark Crystal (2011)
Priest (2011)
Resident Evil: Afterlife (2010)
The Ring 3D (2012)
Rio (2011)
Sanctum (2010)
Saw 3D (2010)
Shark Night 3D (2011)
Spy Kids 4: Armageddon (2011)
Step Up 3-D (2010)
The Smurfs (2011)
Tangled (2010)
Thor (2011)
Titanic 3D Re-Release (2012)
Transformers 3 (2011)
Tron: Legacy (2010)
Yellow Submarine (2012)
Yogi Bear (2010)

What do you think?

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